Merchant-safe dashboard proof

One guided session moved from comparison to checkout confidence

The shopper compared TrailMax Pro vs Lite, added TrailMax Pro, unlocked free shipping with ProGrip Running Socks, and reached checkout with delivery reassurance.

Sports and apparel · Mid-market · Cart conversion

Session handoff

Velora Sports

Athletic footwear and apparel · Netherlands · EUR

  • Viewed: P001, P002
  • Added: P001, P006
  • Cart before add-on: €129.00
  • Cart after add-on: €147.00

Decision support

Proactive analytics insights

This view combines live rule-based insight detection with cached week-over-week alerts so you can decide whether to tune scenarios, rebalance variants, or leave the system alone.

Critical issues

0 Critical alerts plus critical insight cards

High priority

0 High-severity alerts and insights

Alert count

2 Week-over-week trend breaks

Recommendations

5 Prioritized next actions for this slice

Insight cards

Each card follows the same structure: target, headline, factual summary, evidence, and confidence so performance issues stay easy to scan.

Confidence Booster

Confidence Booster is the strongest opener right now
Scale the winner Positive signal

The first proactive comparison prompt leads the scenario table on both impressions and CTR, which makes it the clearest proof of timely product guidance.

Supporting stat

15.54% CTR on 5,420 impressions

Business proof

Best-performing opener in the current mix
Confidence 93%

Rule: unknown_rule

Shipping Threshold Nudge

Cart-stage prompts convert with less friction than broad browse prompts
Lean into cart proof Positive signal

Shipping Threshold Nudge keeps dismissals lower than the other top scenarios while still converting well, which suggests the cart context is strong for guided add-ons.

Supporting stat

11.45% dismiss rate on 4,010 impressions

Business proof

Best friction-to-conversion balance in the top tier
Confidence 88%

Rule: unknown_rule

Size Recommendation Assist

Size guidance needs tighter fit for this store shape
Needs tuning Watch closely

Size Recommendation Assist trails the rest of the table, so the guided demo frames it as a tuning opportunity instead of a hero moment.

Supporting stat

7.17% CTR with 19.72% dismiss rate

Business proof

Visible friction relative to the rest of the mix
Confidence 81%

Rule: unknown_rule

Alerts panel

Cached alerts summarize week-over-week deterioration in headline metrics. They are useful for deciding when a drop is systemic rather than isolated to one scenario or tone.

Review the size-guidance copy before scaling it wider Medium

The current size-guidance flow is getting attention, but shoppers dismiss it more often than the rest of the top scenarios.

Metric: dismiss_rate · Current 0 · Previous 0 · Delta 0

Collection pages still underperform deeper product moments Low

The product and cart stages are doing most of the work in this demo profile, so collection-page prompts stay secondary in the narrative.

Metric: fast_path_ratio · Current 0 · Previous 0 · Delta 0

Recommendations

Use these actions as the starting order for tuning. They prioritize system-level trend breaks first, then scenario- and variant-level fixes.

Alert

Soften high-friction prompts

Dismiss rate moved up materially. Start with the scenarios flagged on this dashboard and test shorter copy or later timing before broadening delivery again.

Alert

Verify fast-path coverage on the intended surfaces

Fast-path share has dropped. Check whether the fastest scenarios still have page coverage, valid dwell timing, and enough eligible traffic to trigger early.

Insight

Refresh low-CTR scenario copy

Size Recommendation Assist is under the CTR baseline. Review its opening headline, page fit, and CTA path before increasing impression volume.

Insight

Promote an underweighted winner

Confidence booster / Helpful / variant 0 is outperforming the current weight leader. Validate the sample size and then shift more traffic toward it.

Insight

Rewrite the most-dismissed variant

Confidence booster / Friendly / variant 1 is driving too many dismissals. Compare it against the strongest peer in the same scenario and tone family.