Merchant-safe dashboard proof

One guided session moved from comparison to checkout confidence

The shopper compared TrailMax Pro vs Lite, added TrailMax Pro, unlocked free shipping with ProGrip Running Socks, and reached checkout with delivery reassurance.

Sports and apparel · Mid-market · Cart conversion

Session handoff

Velora Sports

Athletic footwear and apparel · Netherlands · EUR

  • Viewed: P001, P002
  • Added: P001, P006
  • Cart before add-on: €129.00
  • Cart after add-on: €147.00
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Engagement analytics

Proactive analytics overview

Review the proactive funnel at a glance: total delivery volume, fast-path share, active scenarios, and where the strongest scenario coverage is coming from.

Impressions

18,420 Total proactive exposures

CTR

12.10% Clicks or conversions per impression

Dismiss rate

14.60% Closed before engagement

Ignore rate

73.29% Seen without a follow-up action

Fast-path ratio

31.84% Share of shown events tagged as fast path

Suppression rate

7.34% Evaluated traffic that did not reach delivery

Active scenarios

5 Scenarios with recorded impressions

Unique sessions

12,340 Distinct sessions across event log activity

Fast-path split

Delivery mode mix
31.8% fast path

Fast-path impressions are lightweight proactive messages shown before the main dwell window. They usually come from the fastest trust-building scenarios.

Fast path: 5,865 estimated impressions Main path: 12,555 estimated impressions

Page coverage

Top contributing page types
Product page

8,620 impressions · 46.8% of total traffic

Cart page

6,940 impressions · 37.7% of total traffic

Category page

2,860 impressions · 15.5% of total traffic