Proactive Commerce
Start the right conversation before the customer has to ask.
The assistant reads session signals and surfaces the right product, offer, reassurance prompt, or buying nudge at the right moment. Twenty scenario types, all merchant-controlled, all cooldown-aware.
20 scenario types
Fast-path FAQ + reassurance
Merchant-controlled
Scenario types
Twenty scenarios, each built for a specific session moment.
Every scenario targets a different point in the browsing journey — from first visit to fast-path FAQ, cart hesitation, and soft exit.
Exit Intent
Engages visitors about to leave with a personalised nudge before the session ends.
Re-engage
Brings back returning visitors who left without converting on a previous session.
Low Stock
Flags limited availability before the customer misses the window.
Price Sensitivity
Surfaces the best-value option when a buyer signals cost hesitation.
Social Proof
Shares relevant popularity or trending signals to build purchase confidence.
Best Choice
Presents a single clear recommendation when the customer is undecided.
New For You
Highlights recently added products matched to past browsing behaviour.
Bundle
Suggests complementary products that complete the intended purchase.
Complete Your Set
Recommends accessories or add-ons for a product already in the cart.
Compare
Helps undecided shoppers see the key difference between two or more options.
Micro-personalisation
Tailors the message to the current session context using specific product signals.
FAQ Trigger
Proactively answers common questions before the customer leaves to search elsewhere.
Ask Me Anything
Opens a low-friction invitation for browsing customers to get help from the assistant.
Decision Assist
Helps undecided shoppers interpret the strongest buying signals before they keep browsing aimlessly.
Second Chance Assist
Re-prompts a visitor who dismissed a previous proactive message but still shows buying intent.
Soft Exit Catch
Intercepts hesitation before the visitor fully abandons the session.
Cart Insight
Surfaces helpful insights when the cart already contains multiple products or a stronger bundle path exists.
Confidence Booster
Uses verified facts such as rating, warranty, or return-window signals to increase trust after only a short dwell.
Idle Resume
Re-engages a visitor who has stalled on the same page without moving forward.
Inline FAQ
On product pages, surfaces product-specific FAQ rows early and keeps the prompt tightly tied to the current item.
Trigger logic
The assistant knows when to speak — and when to stay quiet.
Every scenario runs on session signals: page type, viewed products, browsing depth, cart state, funnel stage, and time on page. Cooldown rules and do-nothing gates prevent the same customer seeing irrelevant or repetitive prompts.
- Page-type signals: product, category, cart, checkout, home, and search.
- Fast-path dwell can unlock inline FAQ or confidence prompts within seconds on strong PDP context.
- Per-scenario cooldown rules and impression tracking avoid repeat messages in a session.
- A do-nothing gate suppresses low-confidence triggers automatically.
Proactive greeting
Before you go — the jacket you were viewing is on sale this week and ships the same day. Want a quick summary?
Show me
Dismiss
Scenario examples
Show proactive commerce through concrete customer moments.
Specific examples are more convincing than generic feature descriptions.
Customer
I was just browsing the trail boots.
AI.Support Agent
Those boots are down to the last 2 pairs in your size. Want me to help you check which one fits your use case best before they sell out?
Urgency from a real stock signal, not artificial pressure.
Customer
(cursor moves toward browser close)
AI.Support Agent
Before you go — the jacket you were looking at is on sale this week and ships the same day. Want a quick summary of what makes it different?
A useful nudge at the right moment, not a generic pop-up.
Customer
I just added the camping stove to my cart.
AI.Support Agent
You might also want a compatible fuel canister — most people add one at the same time. I can show the options that fit this stove.
Cart-aware suggestion that adds genuine value.
Customer
I am still reading the product page.
AI.Support Agent
Quick note: this jacket has a 30-day return window and machine-wash care guidance right on the FAQ for this product. Want the short answer now?
Useful product-specific help before the customer has to search elsewhere.
Merchant control
Turn scenarios on or off. Set cooldowns. Adjust presets.
Every scenario can be toggled individually. Behaviour presets simplify setup for common store types. Per-scenario cooldown overrides and fast-path settings give fine-grained control over message frequency and prompt timing.
- Individual on/off toggle per scenario type.
- Behaviour presets for different store strategies.
- Fast-path dwell, max per-session caps, and per-scenario cooldown overrides.
- Analytics and debug surfaces to review how the proactive pipeline is behaving.
Workflow automation
Live
Trigger
return_requested
Conversation event received
→
Rule
if confidence is low OR return policy applies
Run the explicit automation policy
→
Route to Returns queue
Tag conversation: return_flow
Notify support lead
Proactive Commerce FAQ
Common questions merchants ask before enabling proactive scenarios.
These answers address practical concerns around message frequency, merchant control, and plan availability.
Do proactive messages interrupt the customer browsing experience?
No. Each scenario fires on a real session signal and respects per-scenario cooldown rules. Once a customer has seen a scenario message in a session, that scenario will not fire again for the same session.
Can I choose which scenario types are active?
Yes. Every scenario type has an individual on/off toggle. Behaviour presets provide a starting configuration for common store strategies, and you can override any setting individually.
How do cooldown rules prevent message fatigue?
Each scenario tracks impressions per session. A cooldown period prevents the same scenario from firing again after it has been shown. Per-scenario cooldown overrides let you adjust the timing to match your sales cycle.
What is the difference between standard and advanced proactive?
Growth includes the standard proactive layer. Pro and Agency unlock the advanced scenario library, fast-path prompt layer, and inline FAQ fallback depth.
Is proactive commerce available on all plans?
No. Starter does not include proactive commerce. Growth includes the standard proactive layer, while Pro and Agency include the advanced proactive package.
Can I see which scenarios are performing?
Yes. Impression tracking and scenario-level analytics show how often each scenario fires and how customers respond, so you can adjust configuration based on real data.