Proactive Commerce
Start the right conversation before the customer has to ask.
The assistant reads session signals and surfaces the right product, offer, or nudge at the right moment. Thirteen scenario types, all merchant-controlled, all cooldown-aware.
Scenario types
Thirteen scenarios, each built for a specific session moment.
Every scenario targets a different point in the browsing journey β from first visit to exit.
Exit Intent
Engages visitors about to leave with a personalised nudge before the session ends.
Re-engage
Brings back returning visitors who left without converting on a previous session.
Low Stock
Flags limited availability before the customer misses the window.
Price Sensitivity
Surfaces the best-value option when a buyer signals cost hesitation.
Social Proof
Shares relevant popularity or trending signals to build purchase confidence.
Best Choice
Presents a single clear recommendation when the customer is undecided.
New For You
Highlights recently added products matched to past browsing behaviour.
Bundle
Suggests complementary products that complete the intended purchase.
Complete Your Set
Recommends accessories or add-ons for a product already in the cart.
Compare
Helps undecided shoppers see the key difference between two or more options.
Micro-personalisation
Tailors the message to the current session context using specific product signals.
FAQ Trigger
Proactively answers common questions before the customer leaves to search elsewhere.
Ask Me Anything
Opens a low-friction invitation for browsing customers to get help from the assistant.
Trigger logic
The assistant knows when to speak β and when to stay quiet.
Every scenario runs on session signals: page type, viewed products, browsing depth, cart state, and time on page. Cooldown rules prevent the same customer seeing the same message twice in a session.
- Page-type signals: product, category, cart, checkout, home, and search.
- Per-scenario cooldown rules to avoid repeat messages in a session.
- Impression tracking ensures each scenario fires at the right frequency.
Scenario examples
Show proactive commerce through concrete customer moments.
Specific examples are more convincing than generic feature descriptions.
I was just browsing the trail boots.
Those boots are down to the last 2 pairs in your size. Want me to help you check which one fits your use case best before they sell out?
Urgency from a real stock signal, not artificial pressure.
(cursor moves toward browser close)
Before you go β the jacket you were looking at is on sale this week and ships the same day. Want a quick summary of what makes it different?
A useful nudge at the right moment, not a generic pop-up.
I just added the camping stove to my cart.
You might also want a compatible fuel canister β most people add one at the same time. I can show the options that fit this stove.
Cart-aware suggestion that adds genuine value.
Merchant control
Turn scenarios on or off. Set cooldowns. Adjust presets.
Every scenario can be toggled individually. Behaviour presets simplify setup for common store types. Per-scenario cooldown overrides give fine-grained control over message frequency.
- Individual on/off toggle per scenario type.
- Behaviour presets for different store strategies.
- Cooldown override per scenario to match your sales cycle.
Proactive Commerce FAQ
Common questions merchants ask before enabling proactive scenarios.
These answers address practical concerns around message frequency, merchant control, and plan availability.
Do proactive messages interrupt the customer browsing experience?
No. Each scenario fires on a real session signal and respects per-scenario cooldown rules. Once a customer has seen a scenario message in a session, that scenario will not fire again for the same session.
Can I choose which scenario types are active?
Yes. Every scenario type has an individual on/off toggle. Behaviour presets provide a starting configuration for common store strategies, and you can override any setting individually.
How do cooldown rules prevent message fatigue?
Each scenario tracks impressions per session. A cooldown period prevents the same scenario from firing again after it has been shown. Per-scenario cooldown overrides let you adjust the timing to match your sales cycle.
Is proactive commerce available on all plans?
Proactive commerce scenarios are available on plans that include this feature group. The pricing page shows which plan tier covers proactive scenario types.
Can I see which scenarios are performing?
Yes. Impression tracking and scenario-level analytics show how often each scenario fires and how customers respond, so you can adjust configuration based on real data.